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Showing 1 to 1 of 1 for “"audience commodity"”.
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Local Media and the Olympic Bidding Process: A political economic analysis of Calgary’s 1988 and 2026 Olympic pursuits
… commercial capitalist industries and their prime commodity: the audience. This study employed qualitative methods, highlighted by the 14 semi- structured one-on-one interviews I conducted with individuals involved in, or experts on, one or both of these case studies; I then performed a thematic …