Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
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Showing 1 to 3 of 3 for “"attitude towards brand"”.
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Analyzing the factors influencing brand loyalty among mobile phone users in Tanzania: a case study of Muhimbili National Hospital
… the study was to analyze the factors influencing brand loyalty among mobile phone users in Tanzania, using Muhimbili National Hospital as a case study. A questionnaire was used to collect primary data from 96 sampled respondents whereby 84 questionnaires were returned, nine (9) questionnaires were …
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ASMR in advertising and its effects : the moderating role of product involvement and brand familiarity
… ASMR in advertising on viewers’ positive affect, attitudes and purchase intentions. Furthermore, the study investigates the moderating effects of product involvement and brand familiarity with ASMR ads. The findings reveal that ASMR ads promote a higher positive affect and more favorable attitude …
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The impact of advertising controllable elements on consumers' attitude towards the advertisement, brand and purchase intention
… by communicating their value proposition for brand differentiation, swaying consumer perception of fuel as a low involvement commodity with no difference in quality, and ultimately influencing their attitudes and behaviour. Fuel companies can take advantage of the advertising elements that …