Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
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Showing 1 to 6 of 6 for “"attitude strength"”.
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Analyzing the boundaries of balance theory in evaluating cause-related marketing compatibility
… theory are as follows: I found that a consumer’s attitude towards a brand, along with their attitude towards a cause, predicts their perceptions of CRM compatibility. I also show that adding continuous measures of attitude and attitude strength enabled the prediction of balanced and unbalanced …
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A Subjective Measure of Attitude Extremity: Validation and Extension
Attitudes are individuals’ enduring global evaluations of objects, concepts, or ideas, which may vary in both valence and extremity. There are many important determinants of attitudes and attitude strength, with research suggesting that one important determinant is the extremity of one’s attitude. …
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Schematic effects of rape myth acceptance
… schema than encompasses further devaluing attitude constructs such as xenophobia or anti-Semitism. Furthermore, the observed substantial endorsement of rape myths documents that the study of RMA is socially relevant. (b) Manuscript 2 addresses boundary conditions for RMA-dependent schematic …
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Item Order Effects on Attitude Measures
… to examine the effects of altered item order on attitude measures for both computerized adaptive and conventional survey formats. Based on items modified from a dissertation/thesis completion survey (Green & Kluever, 1997) with three scales, three survey versions were generated with items ordered …
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Passionate Political Talk: Social Networks and the Emotional Impact of Political Discussion
… individual- and network-level factors, such as attitude strength, political knowledge, the supply of political expertise in networks, network density, and whether an individual holds a minority partisan preference in a political network. Finally, patterns of either emotional polarization or …
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Achieving Evaluation Influence Through Elaboration Likelihood Model-informed Evaluation Product Designs
… is processed and how this processing impacts attitude formation and behavioral intention (Petty & Cacioppo, 1986). By translating the principles of the Elaboration Likelihood Model, this research explores how various data presentation conventions -- minimalist, embellished, and interactive -- …