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Showing 1 to 1 of 1 for “"apparel sizing"”.
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Fashion: Hedonic vs. utilitarian: A study of fit issues of women’s ready to wear and an examination of the technology acceptance model for consumer adoption of 3D body scanning for improved fit of denim
… problems women face in the ready to wear (RTW) apparel sizing system and also investigates the idea that 3D body scanning technology can be used to eliminate ill-fitting apparel for consumers, in this case denim pants (jeans). In order to investigate why consumers have not yet adopted this …