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Showing 1 to 2 of 2 for “"apparel involvement"”.
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Online Impulse Buying Behavior with Apparel Products: Relationships with Apparel Involvement, Website Attributes, and Product Category/Price
The potential use of the Internet for apparel retail marketing is extremely viable (Murphy, 1998); however, most of the journal papers on apparel Internet shoppers are limited to the comparison of demographic, psychographic, and behavioral characteristics between shoppers and non-shoppers …
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Apparel Buying Behaviors of Black Males and White Males When Purchasing Men's Business Suits
… diversity among consumers if they are to market apparel accurately and successfully. The purpose of this research was to investigate Black males and Whites males to examine if differences in their buying behavior for apparel exist. In addition, consumer attributes (i.e., apparel involvement, …