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Showing 1 to 1 of 1 for “"anzsrc-for: 3506 Marketing"”.
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Chameleons in the city: An institutional analysis of sales agents in Sydney’s new apartment market
… (PMs). Many new entrants into the project marketing industry sharpened competition. Established ways of working were disrupted by technological innovation. REAs needed to adapt to retain market share. An understanding of PM roles and practices in facilitating this ownership exchange is …