Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
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Showing 1 to 4 of 4 for “"anti-smoking campaigns"”.
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CORPOREAL ANXIETY: THE VISUAL ARGUMENTATION OF RECENT ANTI-TOBACCO ADVERTISEMENTS
… Smokers and The Real Cost counter-advertising campaigns. This thesis documents the rhetorical trajectory of cigarette discourse in the United States, explaining how past cigarette advertising and anti-smoking campaigns have exerted influence on the messaging strategies of Tips from Former …
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Advancing Global Tobacco Control: Exploring Worldwide Youth Attitudes and Behaviors toward Tobacco Use and Control
… needs immediate attention. Many smokers begin smoking as adolescents and are most likely to become permanent smokers. Moreover, youth are highly targeted by tobacco industry strategies. However, a gap exists in literature to understand worldwide youth tobacco use and control. The purpose of …
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Philip Morris Faces "the truth": A Rhetorical Analysis of the Persuasiveness of Two Teen-Targeted Anti-Smoking Advertising Campaigns
<p>This thesis examines the persuasiveness of anti-smoking television advertisements aimed at teens and produced by Philip Morris's Youth Smoking Prevention Program and the American Legacy Foundation's truth campaign. The advertisements are analyzed rhetorically using Kenneth Burke's dramatistic …