Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
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Showing 1 to 1 of 1 for “"analytic thinking style"”.
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Thinking Holistically versus Analytically: Exploring the Impact of Culture on Consumers' Cognitive Responses to Ads
… across cultures. Based on the framework of Analytic/Holistic Thought and Hybridity Theory, this study argued that Chinese and American young consumers adopt different thought patterns to process advertising messages. Looking at two important factors in advertising---image type and product …