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Showing 1 to 1 of 1 for “"airline food"”.
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Consumer Attitude Towards Branded Quick-Service Foods on Domestic Coach Class In-Flight Menus
… adding branded quick-service items on domestic airline in-flight menus with the aim of assessing the variables of perceived customer value and customer satisfaction. A random sample of one hundred sixteen frequent flyers residing in the United States participated in the study. An examination of …