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Showing 1 to 7 of 7 for “"adwords"”.
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Google AdWords as a Network of Grey Surveillance
Google's AdWords processes information about what sorts of content users are browsing for about a quarter of all web site visits. The significance of AdWords' use of this vast amount of personal data lies not in its use for such obviously authoritarian purposes but instead as a network of grey …
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Algorithms for Allocation Problems in Online Settings
… of the online budgeted allocation (also called AdWords) problem where advertising budgets are expressed over multiple tiers of user-attribute granularity. We show that, unlike in the single-budget AdWords problem, obtaining a constant competitive ratio is impossible and give asymptotically tight …
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Online allocation algorithms with applications in computational advertising
… in this context: budgeted allocation (a.k.a. the adwords problem) and display ad problems. Each advertiser is constrained by an overall budget limit, the maximum total amount she can pay in the first class, and by some positive integer capacity, the maximum number of online items we can assign to …
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Beyond the click: interventions in digital adspace
… are found in motion. In particular Google, its AdWords marketing platform, and its extensive network of adspace are explored through empirical research to establish: how surveillance capitalism is formed, implemented, and structured; how it creates value; and how agents are able to act and …
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Effects of content on Google ad success : the case of Icelandair
… conducted using data from the Icelandair French AdWords account. Ads running and unchanged over the period of the 1st of September 2015 to the 1st of April 2016 are gathered and analyzed (128 ads). The analysis allows to categorize the ads. The ads present different levels of “branding”, ranged …
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Keyword Segmentation, Campaign Organization, and Budget Allocation in Sponsored Search Advertising
Sponsored search advertising, where search providers allow advertisers to participate in a real-time auction and compete for ad slots on search engine results pages (SERPs), is currently one of the most popular advertising channels by marketers. Some domains such as Amazon.com allocate in millions …
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Online hirdetési lehetőségek az élelmiszeriparban
Dolgozatomban a húsfeldolgozó ipar vállalatainak online marketing lehetőségeit vizsgálom, elsősorban a kereső- és közösségi média marketingre fókuszálva.Kutatásom során a húsfeldolgozó cégeket összességében vizsgáltam, nem tettem különbséget a marha-, sertés- és baromfifeldolgozók között, …