Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
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Showing 1 to 3 of 3 for “"advertising to children"”.
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Crisis of consumerism: advertising, activism, and the battle over the U.S. Federal Trade Commission, 1969—1980
… over the U.S. Federal Trade Commission’s regulatory powers, which took place from 1969 through 1980. Following a scathing report by consumer activist Ralph Nader, Nixon revitalized what had come to be known as “the little old lady of Pennsylvania Avenue,” and transformed the FTC into the most …
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A critical look at nutritional value of commercials on the Nickelodeon Network
<p>Food advertising aimed at children in America has been proven to directly impact food preferences, eating behavior and brand loyalty of youth (Story & French, 2004). The purpose of this study was to evaluate the content of television commercials that occurred during children's programming on the …
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Adult's Perceptions of Children's Aggressive Play with Advertised and Non-Advertised Toys.
… examined adults’ perceptions of aggression in toys and toy commercials targeted toward young boys. The subjects, 262 undergraduate psychology students, completed the Buss/Perry Aggression Questionnaire and rated either a videotape of 10 boy-oriented toy commercials or slides of 10 …