Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
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Showing 1 to 2 of 2 for “"advertising policy"”.
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Gift-giving of toys from adults to children.
… educated strata giving rise to issues for TV advertising policy. Differences existed between gifting at Christmas and birthday times and to adults own and other children providing contribution to the lack of birthday gifting research and to the givers perspective. A number of demographics such …
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Crisis of consumerism: advertising, activism, and the battle over the U.S. Federal Trade Commission, 1969—1980
… false claims, as well as those that would limit advertising to children, were all a result of vigorous debates about how the U.S. media should serve in public interest. Using Antonio Gramsci’s theory of hegemony as a theoretical lens, this dissertation reveals the ways in which the Federal Trade …