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Showing 1 to 1 of 1 for “"advertising film"”.
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The Media Rhetorics of Advertising Film : Communication-theoretical starting-points for the study of the production and interpretation of meaning in advertising film
The purpose of 'The Media Rhetorics of Advertising Film' is to clarify the conditions of and possibilities for the study of the production and interpretation of meaning in advertising film. I have attempted to answer the following questions: How is advertising film constituted from the producers' …