Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
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Showing 1 to 2 of 2 for “"advertising ethics"”.
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The stories we sell: A narrative analysis of direct-to-consumer pharmaceutical advertising\r\n
… the issue of direct-to-consumer (DTC) television advertising for prescription drugs. First, it explores the terms and categories currently used to understand and debate this issue. Then, it draws from the traditions of history, hermeneutic philosophy, interpretive anthropology, visual studies, and …
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Disempowering through definition: a dialogic ethics for understanding consumer vulnerability through Nike's 'Mike and Spike' advertising and African American consumer history
… and consumers. This research proposes dialogic ethics as the framework through which to understand and define vulnerability in the consumer realm. Advertising frequently is criticized for creating and perpetuating negative stereotypes of vulnerable populations. Scholars have criticized the media …