Global ETD Search
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Showing 1 to 2 of 2 for “"advertising council"”.
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Smokey the ‘Praying’ Bear: Changing Cultural Attitudes Towards Nature in America During the Postwar Era, 1948 - 1958
… War II. The Cold War was in full swing and the Advertising Council, the people who created and maintained the Smokey Bear campaign, were waging a holy war against “godless communism.” The Advertising Council conducted various campaigns during the post war years that were dedicated to religion …
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Crisis of consumerism: advertising, activism, and the battle over the U.S. Federal Trade Commission, 1969—1980
… false claims, as well as those that would limit advertising to children, were all a result of vigorous debates about how the U.S. media should serve in public interest. Using Antonio Gramsci’s theory of hegemony as a theoretical lens, this dissertation reveals the ways in which the Federal Trade …