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Showing 1 to 2 of 2 for “"advertisement message"”.
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Why go green? To save this planet, or to advocate your ego?
… that the persuasive impact of an environmental message depends on both regulatory focus and construal level. Research indicates that people often focus more on information that is relevant to them. Hence they will attend more on information that fits with their self-regulatory orientations. When …
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Effects of Image Temperature and Types of Messages on Advertisement and Product evaluations
This study examined the effects of images and messages in advertisement and product evaluations. The study categorized advertisements into two parts: images (warm and cold imagery) and messages (abstract and concrete messaging). It is expected that an advertisement with warm images and concrete …