Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
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Showing 1 to 2 of 2 for “"advergaming"”.
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Realidad virtual y publicidad transmedia. Un estudio multidisciplinar del advergaming inmersivo
… El homo ludens reclama entretenimiento, y el advergaming puede ser un ámbito fértil para esta realidad mixta. Ya sea a través de equipos avanzados, o con tecnologías asequibles, como las integradas en los smartphones, el potencial que tienen los videojuegos inmersivos para la publicidad ha de …
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The impact of advergames and in game advertising on consumer behaviour: Across culture comparison between Saudi and UK
… in the realm of electronic marketing is ‘advergaming.’ Advergaming blends advertising and entertainment in video games, encouraging brands to seek new ways to connect with audiences. This study explored the persuasive power of advergames and their influence on consumer behaviour across …