Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
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Showing 1 to 5 of 5 for “"ad targeting"”.
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Comparing user behavior when targeted based on firm inferred interest vs. user stated interest
… the short run and long run impact of adopting the user stated interest into ad targeting, compared with targeting using firm inferred user interest. It also explores the side effects on user's overall app engagement and the possible mechanisms that associate users' action of stating …
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Collateral damage: un-intended brand-association effects of American in-language Hispanic advertising on the non-Spanish speaking consumer
This thesis explores language as an ethnic ad-targeting cue in the context of group categorization. A sample of non-Spanish speaking Americans was exposed to TV advertisements for known American brands. Conditions manipulated ad language (English or Spanish) and the prevalence of language in the ad …
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Sequential Optimization for Prospective Customer Segmentation and Content Targeting
ResMed is a global leader in medical devices for the treatment of obstructive sleep apnea (OSA). Due to the high prevalence and underdiagnosis of OSA, a key pillar of ResMed's business strategy is to increase awareness of the disease and encourage treatment. This work seeks to optimize an emerging …
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Essays in industrial organization
User data is extensively used for ad targeting on online platforms, and a higher volume of data allows platforms to improve targeting and may incentivize mergers. This research quantifies the impact of data on match quality (measured by average user click rates) in the online advertising industry, …
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Essays in industrial organization and political economy
Submission published under a 24 month embargo labeled 'U of I Access', the embargo will last until 2024-05-01