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Showing 1 to 1 of 1 for “"Zero-Price Model"”.
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The Journey from Supplier to End Customer: Exploring the Dynamics of Supply Chain and Distribution Channels in the Hospitality Industry
… do recognize the "free" under a product's price differently. This pricing approach is based upon that widespread notion that providing free goods or services to customers adds value to them and so increases their desire to buy. In the last part of the dissertation, we study the Zero price …