Global ETD Search
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Showing 1 to 4 of 4 for “"Zaltman metaphor elicitation technique"”.
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Strategic scent selection : an application of Zaltman Metaphor Elicitation Technique
… existing brand image, an edited version of the Zaltman Metaphor Elicitation Technique (ZMET), a patented market research tool that has been proven successful in eliciting the conscious and more importantly the unconscious thoughts by exploring people's non-literal or metaphoric expressions, was …
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Using the ZMET Method to Understand Individual Meanings Created by Video Game Players Through the Player-Super Mario Avatar Relationship
… have recently begun to explore qualitative techniques to understand video games and their audiences. Yet many questions remain concerning the significance of gaming media and how video game research should be conducted. This research addresses the changing focus of video game researchers …
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Uncovering Messages of Intimacy in Urban, Educated, and Middle-income Married Indian Couples: A Phenomenological Study Using Pictures as Metaphors
… skills, commitment and social intimacy. The Zaltman Metaphor Elicitation Technique (ZMET), an innovative method of data collection was used to collect pictures as metaphors from 11 couples (N=22) and the researcher conducted 45-90 minutes in-depth phone interviews. Phenomenological approach …
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Exploring the experiences of first-time fatherhood : a social constructionist study
… that were conducted during May to June 2003. The Zaltman Metaphor Elicitation Technique, which requires the participants to build a collage and participate in a semi-structured interview, was utilized for data collection. Data were analysed by way of thematic analysis, based on transcriptions and …