Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
Results
Showing 1 to 5 of 5 for “"ZMET"”.
-
Using the ZMET Method to Understand Individual Meanings Created by Video Game Players Through the Player-Super Mario Avatar Relationship
… the Zaltman metaphor elicitation technique (ZMET), to gather a deeper understanding of how players are interpreting the video game creators intended message, and focusing on the relationships formed between a player and their onscreen character. Using the ZMET method the author conducts ten …
-
Strategic scent selection : an application of Zaltman Metaphor Elicitation Technique
… of the Zaltman Metaphor Elicitation Technique (ZMET), a patented market research tool that has been proven successful in eliciting the conscious and more importantly the unconscious thoughts by exploring people's non-literal or metaphoric expressions, was applied for the "Mediterranean life" …
-
Uncovering Messages of Intimacy in Urban, Educated, and Middle-income Married Indian Couples: A Phenomenological Study Using Pictures as Metaphors
… The Zaltman Metaphor Elicitation Technique (ZMET), an innovative method of data collection was used to collect pictures as metaphors from 11 couples (N=22) and the researcher conducted 45-90 minutes in-depth phone interviews. Phenomenological approach was used for data analysis and five …
-
Using Metaphors to Explore the Experiences of Powerlessness Among Women in Twelve-Step Substance Abuse Recovery
… to articulate, a data collection method called ZMET (Zaltman, 2004) was utilized. This method helped women discuss their thoughts and feelings about powerlessness through the use of images of representative metaphors and analogies. Participants were 13 women who were in various stages of …
-
Exploring the experiences of first-time fatherhood : a social constructionist study
… for each father. The utilisation of the ZMET and a qualitative approach based in a social constructionist perspective proved useful in eliciting the more intimate experiences of first-time fatherhood. The project was, however, limited because only white male subjects were involved, and …