Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
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Showing 1 to 20 of 37 for “"YouTube videos"”.
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Lifecycle of viral YouTube videos
YouTube was founded in 2005 as a video-sharing website. Today, it's a powerhouse social media platform where users can upload, view, comment, and share content. For many, it's the first site visited when looking for songs, music videos, TV shows, or just general entertainment. Along with the …
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The Persuasive Effect of YouTube Videos on Food Waste Habits
… Social marketers have recently turned to YouTube and other video based social media to promote consumer education. </em><em>This thesis examines eleven food waste videos that have been circulated on YouTube to observe how they have incorporated social marketing approaches. In addition, the …
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Factors influencing the popularity of YouTube videos and users’ decisions to watch them
YouTube has substantial impact on modern society as the second most popular website in the world. Despite its sustained popularity, little is known about which types of video are most viewed and the reasons why people choose to watch them. This research critically analyses the sample of videos …
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TATTOO TAG: EXAMINING WHAT WOMEN HAVE TO SAY ABOUT THEIR TATTOOS IN YOUTUBE VIDEOS
… deviant. I conducted a textual analysis of 42 YouTube videos with a minimum of 100,000 views from 2015 to 2020 uploaded by women who display and talk about their tattoos. Guided by a feminist media theory lens, this study finds that, through the simple vlogging set-up, women talk about the …
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Modeling participatory literacy (in your pants): An analysis of print and new media convergence in the Vlogbrothers' YouTube videos
… spoken and performed content of more than 600 YouTube videos, this dissertation examines how networked digital media can be used to speak to a young adult audience about the value of books, reading, and writing. Using a thematic analysis, supplemented by discourse analysis and visual analysis, …
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Selling a university : a content analysis of NCAA Division I colleges' featured YouTube videos using the Spirituality in Advertising Framework.
… to reach audiences; moreover, the collegiate YouTube channels included in this study had more than 1.5 million subscribers as of August 31, 2018. Past studies have identified spiritual elements within commercial advertising (Marmor-Lavie & Stout, 2016). Explicitly identifying aspects of …
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LOVING BLACKNESS: BLACK WOMEN DIGITAL CONTENT CREATORS AND THE TRANSFORMATIVE HEALING POWERS OF THE CONTEMPORARY NATURAL HAIR MOVEMENT.
… hair. Using a womanist lens, I examine five YouTube videos, as rhetorical artifacts, that demonstrate the communicative process of testifying. I argue that the combination of the homespace and testifying produces a transformative healing power that has mobilized Black women throughout the …
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Contesting Lineage: #ADOS and the Online Reparations Discourse
… was conducted using a set of 36 hourlong YouTube videos by the influence campaign’s leaders alongside SuperChat data in order to discern how the group constructed a discourse that attempted to separate individuals descended from enslaved persons in the United States from their diasporic …
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Y'all eat: Foodways, performative regional identity, and the South in the twenty-first century
… of the research relies on internet comments, YouTube videos, Twitter accounts, advertising campaigns, visits to the respective places of origin, blog posts, and oral histories.</p>
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The Political Communications of Iranian Green Resistance Movement of 2009: A Critical Discourse Analysis
… Action of Habermas. The data is drawn from YouTube videos and analyzed through Critical Discourse Analysis. This research identifies the key stakeholders of the movement and investigates weather their aspirations regarding the uprising were aligned or stood in contrast. My investigation …
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Reclaiming voice through epistemic disobedience: a Black female anti-racist consultant perspective
… public works – 100+ Days of Anti-Racism Vlogs (YouTube videos) recorded during 2020, my book The Anti-Racist Organization: Dismantling Systemic Racism in the Workplace published in 2022, and the evolution of my advisory firm, HR rewired, founded in 2019 – to interrogate the persistence of …
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Discourse Analysis of Ethnonyms for Black Italians on YouTube
… to Black Italians in online discourse on YouTube. In this research, comments were analyzed from two YouTube videos that comprise of Black Italians who discuss their identity and the ethnonyms they prefer. ZERO is the first Netflix Italian series that centers the Black Italian experience. …
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YouTube, Cyberbullying and COVID-19
… bullying or cyberbullying experiences via YouTube videos before and after the start of the COVID-19 pandemic. Since people were indoors during the pandemic, individuals took to social media and left comments on YouTube about bullying. Since people could not discuss bullying in-person, it …
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The Performance of Refugeehood on Social Media in an Era of Superdiversity: A Digital Ethnographic Study of Arab Refugee Identities and Literacies on YouTube
… Goffman, and Pierre Bourdieu, the study analyzes YouTube videos by two refugee YouTubers from Syria, who have been resettled in Germany and Sweden. By investigating their use of language and other semiotic resources on the social media platform, the aim is to gain insight into their identity …
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"Do you like my body?": an interpersonal approach to the growth of bikini competitors on YouTube
… bikini competitors on the social media outlet of YouTube. This content falls into the category of "fitspiration" content, otherwise known as fitness social media content that advocates for health and well-being. While fitspiration content has been shown to be damaging to the consumer regarding …
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Acoustic event, spoken keyword and emotional outburst detection
… multi-label acoustic event detection (AED) in YouTube videos. It explores the potential of the state-of-the-art deep learning classifiers for AED, describes both qualitative and quantitative results (Hit@1 is 47.9%) and presents the pre-trained embedding model as a powerful feature extractor to …
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Deep play, urban space, adolescent place: a multi-sited study of the effects of settings on adolescent risk/reward behavior
… employed a highly innovative technique based on YouTube videos and analyzed using hierarchical linear modeling. Coded observations of risk-taking and prosocial behavior demonstrated some stability in behavior amongst adolescents—“youth” ages 12-19—within each site, suggesting that site-specific …
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A DNP project : training teachers in mindfulness techniques to address ADHD-related classroom challenges
… exercises in their classrooms, supported by YouTube videos. Effectiveness was assessed through pre- and post-training surveys, in-person check-ins, and administrative data comparison. Results: Pre-training surveys revealed frequent disruptions and difficulties with student focus, with …
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Teachers' integration of technology in classrooms: a case study of school readiness, barriers, and opportunities in Nelson Mandela Bay District
… teachers used the following technologies: (1) YouTube videos to explain difficult concepts, (2) Microsoft PowerPoint, for lesson presentations, and (3) WhatsApp for blended learning and communication. The study identified several barriers to teacher technology integration in the classrooms …
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Online Community Response to YouTube Abuse
… in framing to understand the construction of YouTube abuse and relationships between member role in the community and their frames/the reception of those frames. I also draw on feminist, non-feminist, and postfeminist literature to understand how YouTubers incorporate feminism into their …
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