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Showing 1 to 1 of 1 for “"Xarelto ®"”.
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The relevance of interdependence between headquarter and subsidiary organisations for product launch outcomes. An in-depth analysis of the launch of Xarelto® in the Bayer Healthcare organisation.
… combined with actual launch outcomes data for Xarelto® in their respective countries. Based on the survey results, a direct link between headquarter and subsidiary interdependence and the launch success of Xarleto® could not be established and subsidiary interdependence and uptake levels were …