Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
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Showing 1 to 6 of 6 for “"Word-of-mouth advertising"”.
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Evaluation of Survey Data and Subsequently the Word of Mouth Advertising Method to Increase Ridership within the Campus Escort Service at UNR
… across the nation, including the University of Nevada Reno. In order to promote and facilitate campus safety, the Associated Students of the University of Nevada (ASUN) funds a program called Campus Escort. This program drives students to and from campus so that they do not have to walk alone …
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Blocking Negative Influential Node Set in Social Networks: From Host Perspective
… as the very important medium for the spreading of information, innovations, ideas and influences among individuals. Viral marketing is a most prominent marketing strategy using word-of-mouth advertising in social networks. The key problem with the viral marketing is to find the set of …
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Emergent Communication: The evolution of simplistic machines using different communication types
The methods of transmitting information may be divided as follows: direct; and, indirect. The âdirectâ method occurs when a creature transmits a signal that other creatures in its local environment can receive. Word of mouth advertising is a form of direct communication. âIndirectâ communication …
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Assessing the Preparedness of the Veterinary Profession to Communicate with Limited English Proficient Spanish-Speaking Pet Owners
<p>The purpose of the present study was to assess the preparedness of the veterinary profession to communicate with limited English proficient Spanish-speaking pet owners (LEP SSPOs). Results of surveys with 393 Latino pet owners, 383 small animal veterinarians and staff, and over 2000 veterinary …
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Underpinning motives and outcomes of consumer decision-making in the wearable sports technology products market
… and smartphones is predicted to be in the market of wearable sports technology products (WSTPs), with analysts expecting this market to be worth over $150 billion by 2026 (Cheng & Mitomo, 2017). Despite the continued growth in the WSTP market, the sales of WSTPs faces vast challenges if they are …