Global ETD Search

Introversion and online word-of-mouth behavior : what roles do review website design and product design play?

LAU, Shu Ting

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Turning Customer Feedback Into Commitment: The Effects of Customer Product Involvement On Satisfaction, Emotional Connectivity, Brand Loyalty, and Word-of-Mouth Behavior

Glovinsky, Paige Leigh

<p>A growing number of firms are investing in being on the cutting edge of customer connections. However, when retailers continually promote customer feedback, it can be a huge weakness if there's not a unique and involved communication channel with desirable customer benefits. Therefore, the …

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Three Essays on the Marketing of Innovations

Nagel, ChristianUniversität Passau

… Essay 1 focuses on members’ collaboration behavior in innovation forums. Many innovations at first are invented by users and later on get developed into products ready for the consumer market within firms’ R&D departments. Users are often the first to encounter novel needs and come up with …

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