Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
Results
Showing 1 to 14 of 14 for “"Word of mouth communication"”.
-
THEORIES OF REVIEWER-OBSERVER DYNAMICS IN ONLINE MULTIMODAL WORD-OF-MOUTH COMMUNICATION
… are central to consumer decision-making, yet communication between reviewers and observers remains imperfectly understood. While reviewers write for an audience, how their content is crafted versus how it is evaluated is less clear. This dissertation takes a holistic view of this …
-
An Examination of Consumers' Selective Word-of-Mouth Communication Process and its Consequences
This research proposes that consumers often selectively communicate their product knowledge with one another in order to achieve different interpersonal goals or to meet situational demands; as a consequence of this selective message construction process, the communicators' recollections of the …
-
Wirkungen von electronic-Word-of-Mouth-Empfehlungen bei misstrauischen Rezipienten : eine empirische Untersuchung unter Betrachtung der Empfehlungskongruenz sowie der Botschaftsargumentation
This research investigates effects of suspicion of ulterior motives in the context of electronic word-of-mouth communication. In particular, it is examined how two recommendation characteristics, recommendation congruity and message sidedness, affect consumers' motive attributions, their attitudes …
-
Examining the Instrumentality of Attitudes: The Interactive Effect of Social Context, Medium and Product Type on Product Thoughts and Evaluations
… concerns, thereby increasing the saliency of a product's social attributes. The present research suggests, however, that the impact of group discussion on product thoughts and evaluations may involve a more complex process, depending upon the product under discussion and the medium of …
-
Social networks in industrial organization
Chapter 1 studies the optimal strategies of a monopolist selling a good to consumers who engage in word of mouth communication. The monopolist uses the price it charges to influence both the proportion of the population that is willing to purchase the good and the pattern of communication that …
-
What's 'Awe' The Hype? Motivations to Share Video Game Information
… have become a popular avenue for dissemination of information and publicity about video games is word-of-mouth sharing. Thus, it is imperative for researchers to examine the social, and individual processes that guide this behavior. Focusing on prerelease sharing behavior specifically, this pair …
-
Word of mouth and marketing : influencing and learning from consumer conversations
… contains three separate essays that deal with word of mouth. In the first essay, "Promotional Chat on the Internet," we analyze the firms' incentives to anonymously supply positive reviews of products in chat rooms and other recommendation sites. This, in turn, lowers the credibility of word of …
-
Agent-based model of the market penetration of a new product
… is used to investigate the market penetration of a new product within a competitive market. The market consists of consumers that belong to social network that serves as a substrate over which consumers exchange positive and negative word-of-mouth communication about the products that they use. …
-
Emergent Communication: The evolution of simplistic machines using different communication types
The methods of transmitting information may be divided as follows: direct; and, indirect. The âdirectâ method occurs when a creature transmits a signal that other creatures in its local environment can receive. Word of mouth advertising is a form of direct communication. âIndirectâ communication …
-
Essays on value creation in online marketplaces
<p>This dissertation consists of three essays that study the transformative impact of new information technologies under three specific contexts using both empirical and theoretical approaches. Chapter 2 examines the online review system, which is the new type of information technology that …
-
Marketing de relaciones en los medios sociales: Estudio empírico de los antecedentes y consecuentes de la calidad de la relación en los sitios web de viajes
… the relation with his more faithful clients of a way so personal who knew them and were mentioning them for his name, they knew of his tastes, were treating them in such a way that it was satisfying them, achieving in exchange his loyalty" (Publicidad y Mercadeo, 1994:66; en Barroso y Martín, …
-
Essays in Financial Economics
… disclosure), along with long term incentive of informed dealers, affect price informativeness (efficiency), market liquidity and welfare in dynamic over the counter (OTC) markets. We show more transparency, via the public disclosure of additional information about past trades, paradoxically, …
-
Understanding the International Students' Innovation Decision Process with Particular Reference to International Higher Education Service in Australia and in Thailand
… higher education service in i)Australia as one of the leaders in this service and ii) Thailand as an eastern developing country that has potential to offer this service. However, as a new country offering this service, Thailand lacks experience of operating it in the world market. Therefore, it …