Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
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Showing 1 to 7 of 7 for “"Women in advertising"”.
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Fashion Advertising, Men’s Magazines, and Sex in Advertising: A Critical-Interpretive Study
This study examines sexualized portrayals of women in fashion advertising found in metro-sexual men's magazines as visual rhetoric. Historically, studies on sexual images of women in advertising have focused on content analyses of these images and how they affect women. This study asks how …
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Are We Killing the Boys Harshly? The Consumption of the Male Gaze in Queer Pages
This study provides a social-text analysis of advertising images in queer publications which represent the new millennium up until 2008 in order to explore gaze theory in a queer context by answering the research question, “How have queer men represented themselves to themselves in the new …
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Portrayal of women in magazine advertisements targeted toward three age groups of women : a content analysis
1 PDF file (vi, 56 leaves : illustrations ; 28 cm)
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The effect of attitude towards a print ad on intention : an analysis of gender representation for brand X
The aim of this dissertation was to investigate to what extent do attractive female models used in product advertising influence target customers. This was taken into account in terms of both attitude and intention, and how they affect each other. The aim was investigated by adopting a quantitative …
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An investigation of images of women : the development of an awareness campaign to boost self-esteem amongst South African women
Submitted in partial fulfillment of the requirements for the Degree Master of Technology: Graphic Design, Durban University of Technology, Durban, South Africa, 2014.