Global ETD Search
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Showing 1 to 4 of 4 for “"Wine marketing"”.
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Beyond the Glass: Examining Wine Tasting Room Profitability Using the 4Ps of the Marketing Mix
Recent exponential increases in attendance at wine tasting rooms resulted in growing research in this subject area as producers seek to learn more about wine tasting room customers and identify ways to capitalize on additional revenue-generating opportunities. Direct wine sales are big business …
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The wine industry and the consumer : a study of the production, distribution and consumption of wine in New Zealand : a thesis presented in partial fulfilment of the requirements for the degree of Ph. D. in Economics at Massey University
… production, distribution, and consumption of wine in New Zealand, with particular consideration of the effects of the wine industry's structure and behaviour on consumer interest. Government protection policies have greatly influenced expansion and structural development of the industry. …
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A importância da Internet na divulgação do vinho verde
O vinho verde é um vinho ímpar no mundo. Isso deve-se sobretudo às suas características próprias, influenciadas quer pelo clima, quer pelo relevo da região demarcada. A sub-região do Lima é a subregião a ser investigada. A investigação patenteada, tem como intuito compreender como os produtores da …
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The gastronomic experience of fine Australian wines of provenance and food pairings
Wine has been consumed for centuries in Old World wine producing nations of Europe, where its characteristics and quality continue to be defined by geographical indications (GIs). As a result, consumers have learned to rely on GIs for quality assurance and are willing to pay a premium for wines …