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Showing 1 to 1 of 1 for “"Winback"”.
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Customer Relationship Management: from Conversion to Churn to Winback
… namely customer acquisition, retention, and winback of lost customers. Specifically, with the aid of machine learning method of random forests and text mining technique, this study identify among the factors of customer heterogeneity (e.g. in usage of self-care service channels, duration of …