Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
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Showing 1 to 7 of 7 for “"Willingness to Pay More"”.
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The Effects of Descriptive Food Names on Impressions, Anticipated Satisfaction, and Willingness to Pay More
… use sensory, nostalgic, and brand descriptions to signal a customer's food-specific perceptions. Extant research has shown links between descriptive menu labels and food taste/enjoyment perceptions. To extend and expand the extant literature, this dissertation proposes that descriptive menu …
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Antecedents of consumer’s self-brand connection in the context of CSR communication: a focus on Egypt’s coffee industry
… brands, local Egyptian coffee companies continue to hold significant influence by leveraging authenticity and tradition. However, in the saturated coffee market, both local and international brands face growing challenges in establishing meaningful consumer connections, particularly through …
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Household Food Waste
… promotions and package sizes. Key behavioural factors include the use of shopping lists, cooking frequency, trust in best-before dates, and willingness to pay more for quality. The findings also reveal strong socio-demographic differences: household size, age, and education significantly shape …
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Feelings of doing good for myself or others: Discussing effects of self-conscious emotions on sustainable consumption
… but the actual purchase rate is relatively low. To find the reasons of this gap, previous studies focus primarily on cognitive factors of behavioral change based on the theory of planned behavior. Little research, however, discusses such a sustainable consumption issue from emotional aspects. …
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Leverage of change : social housing in Tijuana, México
As a town that has heavy migration, Tijuana is in constant need of social housing for its lower income families. The demands of the population have created an overload on the government, and some third parties have begun addressing the housing issues. A study was carried out on two different types …
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Understanding public perceptions of global warming
… environmentally significant behaviors to reduce global warming. Specially, I examine how contextual variables, primarily represented by local weather and climate, attitudinal variables, and socio-demographic characteristics affect public opinion towards global warming, personal …
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Low-Fare Flights Across the Atlantic: Impact of Low-Cost, Long-Haul, Trans-Atlantic Flights on Passenger Choice of Carrier
… have long ruled the trans-Atlantic market, due to the absence of low fare competition, which has kept airfares high. However, renewed interest in low-cost, long-haul (LCLH) flights was prompted by efficient aircraft, low fuel prices, liberalization of air markets, and low-cost carriers’ growth …