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Showing 1 to 2 of 2 for “"Western images"”.
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CONSTRUCTING THE WEST IN CHINESE MAGAZINE ADVERTISING: A CONTENT AND SEMIOTIC ANALYSIS
… and the increasing presence of Western images (Western models, Western languages, and Western settings) in Chinese society, this study examines how these images are constructed in Chinese magazine advertising. It utilizes quantitative content analysis, facilitated by semiotic …