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Showing 1 to 1 of 1 for “"Website Utility"”.
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Initial Online Consumer Trust (IOCT): The Influence of Third-Party Service Provider Reputation, Website Utility, Electronic Word-of-Mouth, and Previous Experience with Similar Websites
… Trust (IOCT) and 2) to examine the effects of website utility, electronic word-of-mouth, consumer past experiences with similar websites, and third-party service providers' reputation on the development of IOCT. Methods: To explore the research objectives, the study deployed a 2X3 experimental …