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Showing 1 to 1 of 1 for “"Webpage Ad"”.
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"I think I just saw another version of it": An investigation of product placement - Ad congruity and exposure timing on product recognition and attitude
This study investigates whether adding peripheral webpage ad for a product that is placed in an online sitcom affects audiences’ recognition of and attitude toward the product. Because the ad and placement may serve as primes for each other, effects of timing of the ad (relative to the appearance …