Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
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Showing 1 to 20 of 25 for “"WOM"”.
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Exploring the Intersection of Fat+Wom*n+Leadership: An Action Research Study
… feminine ideal which is parasitically reliant on women preoccupying themselves—ourselves—with our physical aesthetic. For women that identify as fat, most spaces openly neglect or are simply intolerant of her and even the stores meant for her are riddled with products meant to bind, reshape and …
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An Investigation of Consumer Reactions to Negative Word-of-Mouth on the Internet
Recipients of negative WOM evaluated whether the negative WOM event was consistent with their prior knowledge about the company and they made attributions about what caused the negative WOM event. The concepts of consumer socialization, perspective taking, and naive economics, are discussed to …
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Understanding information communication in word of mouth behaviours
Word of Mouth (hereafter, ‘WOM’) communication is one of the most pervasive and influential mediums consumers use to learn about products and services in markets (Alexandrov & Sherrell, 2006; Balter, 2008; Cotte, Coulter, & Moore, 2005; Grewal, Gotlieb, & Marmorstein, 1994; Whyte, 1954). Despite …
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Brand Defence: Consumers’ Word-of-Mouth Behaviour Towards a Loved Brand
… 2002). Moreover, consumers’ brandfavourable WOM is explored in a hierarchy based on the assumptions of Means-End Theory (Guttman, 1982), which suggests brand defence is a superior WOM behaviour that supersedes brand advocacy and positive-WOM in supporting the brand against negative WOM. …
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Az online szájreklám (e-WOM) mint marketingkommunikációs eszköz. Az online fogyasztói vélemények információs szerepe a TripAdvisor példáján keresztül = Electronic word-of-mouth as a marketing communications tool. The information role of consumer opinions in the case of TripAdvisor
… az online szájreklámnak vagy röviden e-WOM-nak1 a mélyebb megismerése, marketingkommunikációs értékének feltárása. Az e-WOM marketingkommunikációs célokra történő hatékony felhasználása lehetetlen anélkül, hogy a folyamat minden eleméről megfelelő ismeretekkel rendelkezzünk (Cheung – …
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Three essays on online word-of-mouth and user behavior in online environments
Online word-of-mouth (WOM) plays a vital role in shaping consumer behavior and firm performance in digital environments. While prior research has made substantial progress in understanding the influence of online reviews and textual content, important gaps remain regarding the role of visual …
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Using web data and services : technology, theory and evidence
… how herding and social media Word of Mouth (WOM) drive product sales when commercial websites disclose the sales data in real-time on the product pages and integrate with social-networking platforms (e.g., Facebook, Twitter). Using a panel data set consisting of about 500 deals from …
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Employee-Based Brand Equity and Word-of-Mouth Product Referrals.
… in the overall marketing mix. Word of mouth (WOM) communications is one of the oldest and most trustworthy sources of advertising, yet little is known about the factors that influence employees to share WOM product referrals with their social network. Through a Grounded Theory approach, data …
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FACTORS INFLUENCING CONSUMERS' TRUST PERCEPTIONS OF ONLINE PRODUCT REVIEWS: A STUDY OF THE TOURISM AND HOSPITALITY ONLINE PRODUCT REVIEW SYSTEMS
Online word-of-mouth (WOM) platforms have been referred to by various terms such as online communities, feedback systems, peer reputation systems, or consumer generated media. Such systems provide a global platform for customers to share their experiences, and also rate service providers. WOM …
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Personal branding αθλητών και συμπεριφορές κοινού
… της υποστήριξης, της εμπλοκής και της διάδοσης WOM, ενώ οι άλλες διαστάσεις , αυθεντικότητα, απόδοση και επικοινωνία δεν εμφανίζουν στατιστικά σημαντική επίδραση. Επιπλέον, παρατηρούνται ισχυρές διαφοροποιήσεις ανά φύλο, με τους άνδρες να παρουσιάζουν υψηλότερα επίπεδα διάδοσης WOM. Συνολικά, η …
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Interactive media and social exchange of market information
… communication is that consumer word-of-mouth (WOM) plays a crucial role in the diffusion of information in a society. The Internet, the largest network ever created by humans, demonstrates the validity of this wisdom by enabling individual consumers from all over the world to engage in …
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Analysing the Factors Affecting Customer Loyalty in E-Commerce in Vietnam
… programs affect customers’ intention to spread WOM. And, website quality, price, and switching costs have significant impact on their intention to repurchase. As differences in consumption behaviours between demographics groups, female customers and married ones with children tend to demonstrate …
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Disinfection of wastewater for reuse using microchannel plasma ozone generator
… in the absence of wastewater organic matter (WOM). In the presence of WOM, inactivation was temperature-independent and controlled by the disinfection contact time, initial ozone concentration and initial WOM loading. An integrated life cycle assessment (LCA) and quantitative microbial risk …
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THEORIES OF REVIEWER-OBSERVER DYNAMICS IN ONLINE MULTIMODAL WORD-OF-MOUTH COMMUNICATION
… consumers create and interpret word of mouth (WOM) across visual and emotional forms of communication. The first essay, “How Consumers Photograph Products for Positive versus Negative Reviews,” examines how the valence of reviewers’ product experiences—positive or negative—affects the aesthetic …
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Reimagining loyalty rewards programmes via blockchain: usage, loyalty, and firm performance
… and attitudinal loyalty has with word-of-mouth (WoM) and redemption. Redemption is typically neglected in the literature as a specific outcome, with only a handful of studies examining it as a specific variable. The perceived value of cryptocurrency, trust in blockchain and cryptocurrency, are …
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Hogyan befolyásolják a gasztronómiai influencerek a fogyasztói döntést? — A fogyasztói aktivitás szerepe a döntéshozatali folyamat során a gasztronómiai turizmusban, az Instagram példáján keresztül
… történő elhelyezése, amelyet az e-WOM szakirodalmából indítok el és vezetek végig a fogyasztói döntéshozatal folyamatáig, amelyből következetesen építem fel a harmadik elemet a fogyasztói aktivitást. Az influencer témakört tekintve a legkiemelkedőbb rész maga az influencer jelenség …
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A szolgáltatáskivezetés hatása az ügyfelekre a telekommunikációs szektorban
… a gazdasági költség növeli a lemorzsolódást és WOM-ot, míg csökkenti az elégedettséget, lojalitást, affektív és kalkulatív elkötelezettséget. A pszichológiai költség csökkenti az elégedettséget, lojalitást és affektív elkötelezettséget várakozásainknak megfelelően, azonban a pszichológiai …
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AN EXPLORATORY THEMATIC ANALYSIS ON VIEWERS’ INVOLVEMENT WITH HAUL VIDEO PERSONAES - TAKING BETHANY MOTA AS A CASE STUDY
… long been studying the impact of Word of Mouth (WOM) and User Generated Contents (UGC) on people’s attitude toward products and services, as well as the combination as electronic Word of Mouth (eWOM). The present study focuses on a new form of the eWOM, namely the “haul videos” on YouTube, which …
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CSR Information Disclosure Via Social Media: Cognitive, Affective, and Behavior Responses
… corporate purchase intention, and corporate S-WOM intention. A conceptual model was developed based on the Hierarchy of Effects theoretical framework. An online survey with 340 participants, screened for social media usage and unfamiliarity to the Everlane brand, measured the hypothesized …
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Influência da propaganda de medicamentos sobre o consumo em uma comunidade universitária de João Pessoa-PB
… these students according to sex was higher among wom en in the freq uencies a t feces (30.15%) and often (19.05%), as well as the motivation to buy drugs also . From the elements that have motivated the purchase of the aforementioned medicines, friends' indications (80,95%), fol lowed by clerks' …
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