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Showing 1 to 2 of 2 for “"WILLINGNESS TO PUNISH"”.
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WILLINGNESS TO REWARD OR PUNISH BRANDS AS MODERATORS FOR THE BRAND PERSONALITY DIMENSION OF SOCIAL RESPONSIBILITY
… THE DISSERTATION OF VERNON SWEETIN, for the Doctor of Philosophy degree, DEPARTMENT OF MARKETING, COLLEGE OF BUSINESS ADMINISTRATION, presented on June 23, 2010, at Southern Illinois University at Carbondale. TITLE: WILLINGNESS TO REWARD OR PUNISH BRANDS AS MODERATORS FOR THE BRAND PERSONALITY …
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The persuasiveness of humanlike computer interfaces varies more through narrative characterization than through the uncanny valley
… they incur the greatest risk of falling into the uncanny valley, the loss of empathy associated with eerily human characters. The uncanny valley could delay the acceptance of humanlike interfaces in everyday roles. To determine the extent to which the uncanny valley affects persuasion, two …