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Showing 1 to 1 of 1 for “"Voice-Controlled Smart Assistants (VCSAs)"”.
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Beyond the Echo: Exploring Usage, Anthropomorphism and User-Smart Object Relationships in the Age of Amazon Alexa
… their unique capabilities and autonomous nature, Voice-Controlled Smart Assistants (VCSAs) have rapidly gained popularity as one of the most prominent AI-based consumer technologies of this decade. However, while poised to revolutionise the customer journey, insight into the successful adoption …