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Showing 1 to 2 of 2 for “"Visual persuasion"”.

  1. PERSUASION IN REWARD-BASED CROWDFUNDING: THE ROLE OF VISUAL IMAGE

    … (Childers & Houston, 1984), the research about visual information and text-picture integration is missing. Take restaurant reward-based CF as an example, this research is designed to fill the research voids by answering to the following research questions: (1) What are the major themes of visual

    houston Repository record for PERSUASION IN REWARD-BASED CROWDFUNDING: THE ROLE OF VISUAL IMAGE (opens in a new tab)