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Showing 1 to 1 of 1 for “"Visual corporate identity"”.
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Visual corporate identity and internal customer perceptions : Employee response to corporate colours and symbols in an education environment.
… of employee perceptions of their organisation¿s visual corporate identity (VCI) particularly the symbolic ¿corporate logo¿. Employees¿ views of the logo reveal their perceptions of the organisation itself (Henderson and Cote 1998:15, Olins 1995:73) so are an important indicator of their positive …