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Hispanic Consumers’ Preferences and Willingness-to-Pay for Grass-Fed Beef in Virginia

Luo, JieVirginia Tech2009

… dissertation is to determine Hispanic consumers’ preferences and willingness-to-pay (WTP) for grass-fed beef. Two hundred and thirty-one Hispanic consumers in four experiment sites in Virginia (Galax, Roanoke, Richmond, and Blacksburg) participated in an experimental economics laboratory …

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