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Showing 1 to 3 of 3 for “"Visual Argument"”.

  1. Visual Argument Reconsidered: 'Objective' Theory and a Classical Rhetorical Approach

    Richards, Daniel

    clemson Repository record

  2. A Visual Rhetorical Analysis of the Hillbilly Stereotype

    Johnson, Devon V.Virginia Tech2017

    This study explores the concept of visual argument as it applies to the archetypal evolution of the hillbilly stereotype. Building on David Birdsell and Leo Groarke's theory of the archetype as a common element of visual argument, this study focuses on the visual archetypal construction of the …

    vt Repository record

  3. CORPOREAL ANXIETY: THE VISUAL ARGUMENTATION OF RECENT ANTI-TOBACCO ADVERTISEMENTS

    Justice, Jacob WilliamUniversity of Kansas2016

    … of these campaigns, emphasizing the role of visual argument and bodily rhetoric in producing persuasion. An analysis of more than a dozen anti-smoking messages from these campaigns reveals that visual arguments can serve a dialogical function and that the associations between desirable …

    ku Repository record