Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
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Showing 1 to 3 of 3 for “"Virtual influencers."”.
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Acceptance of anthropomorphic technology.
… of the credibility and persuasiveness of virtual influencers. Virtual influencers are computer-generated images that project advanced levels of visual realism and are prevalent in the digital environment. In the papers presented, we test extant theoretical perspectives and challenge the …
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Social Media Influencers and Artificial Intelligence: Opportunities and Challenges
This study examines social media influencers’ (SMIs) perceptions of the role of artificial intelligence (AI) in advancing their relationships with followers, their views of the opportunities/dangers of AI in assuring their authenticity, and their perspectives towards virtual SMIs in terms of …