Global ETD Search
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Showing 1 to 7 of 7 for “"Viral Video"”.
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Moments When the Weak Gained Ground: Viral Video as a Curriculum of People
… or hegemonic forces, is a curriculum of viral videos shared because of their meaning and cogence in the moment. This inquiry examines a number of these videos through a modified method of Critical Discourse Analysis that utilizes aesthetic analysis as its primary lens to attempt to …
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What is the role of emotions on football fans in affecting online video virality? (Case study of Salford City FC)
Viral video marketing is an expensive process and there is limited scholarly research about what makes video content go viral. A few online communities such as football clubs are keen to explore video virality to engage their audiences. One such club is the Salford City Football Club (FC) who have …
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The antidote to willfulness: Manufacturing dissent, KONY 2012, and propaganda as a technology of governance
… new definition of propaganda using the massively viral internet video KONY 2012 as an example. KONY 2012 was produced by the nongovernmental organization (NGO) Invisible Children, which was founded by three young Americans in order to inform the American public about the crimes of the Ugandan …
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A Synthetic Spring
… with identity through the online appearance, the viral video, the text message, the twitter posting, the sound byte, the Internet meme, binge online shopping, etc. iv. In the greater scope, the event will technically begin with the use of promotion several months before the actual event. The …
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A Synthetic Spring
… with identity through the online appearance, the viral video, the text message, the twitter posting, the sound byte, the Internet meme, binge online shopping, etc. iv. In the greater scope, the event will technically begin with the use of promotion several months before the actual event. The …
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Understanding the role of emotion in viral marketing
… and to better understand the role of emotion in viral marketing. There are three main objectives of this study: to determine what encourages people to share content online, to investigate the role of emotion in sharing content online and to determine whether there is a difference between sharing …
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The Viral Fingerprint: A Content Analysis of Popular Viral Advertisements
<p>This paper presents an analysis of 280 online videos that appeared on the Advertising Age weekly chart of the top ten viral videos of the week; the videos appeared on the chart from March 23rd 2009 to March 9th 2011. The videos were analyzed along four areas of observation including the …