Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
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Showing 1 to 15 of 15 for “"Viral Marketing"”.
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Understanding the role of emotion in viral marketing
… and to better understand the role of emotion in viral marketing. There are three main objectives of this study: to determine what encourages people to share content online, to investigate the role of emotion in sharing content online and to determine whether there is a difference between sharing …
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Strategic analysis of mobile viral marketing through a holistic study in technological evolution of mobile devices
… Communication gives rise to the popularity of Viral Marketing. Mobile Communication, in particular, offers greater potential in the utilization of this Word-of-Mouth phenomenon as a Marketing tool. Researchers have studied Viral Marketing from different perspectives, but little emphasis has …
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Blocking Negative Influential Node Set in Social Networks: From Host Perspective
… ideas and influences among individuals. Viral marketing is a most prominent marketing strategy using word-of-mouth advertising in social networks. The key problem with the viral marketing is to find the set of influential users or seeds, who, when convinced to adopt an innovation or idea, …
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Why Pass On Fashion Viral Message? The Moderating Role of Consumers’ Fashion Traits, Message Traits and Individual Dynamics Traits in Social Media
Social media is being used as platforms for viral marketing. Although there is some evidence on the usefulness of viral marketing from the marketers’ perspective, little is known about the motivations, attitudes, and behaviors of consumers engaged in this marketing instrument. As the social media …
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Social Networks in New Product Forecasts and Marketing
… relevant implications for product development, marketing planning and strategic marketing. An important question that previous research has not analyzed yet, is whether and how to capture their influence on other consumers in preference-based market forecasts. This study analyzes these aspects …
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Scaling Up Network Analysis and Mining: Statistical Sampling, Estimation, and Pattern Discovery
… of users in online social networks (e.g., viral marketing), monitoring and detecting virus outbreaks in human contact networks, predicting protein functions in biological networks, and detecting anomalous behavior in computer networks. A key characteristic of these networks is that their …
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An Algorithm for Influence Maximization and Target Set Selection for the Deterministic Linear Threshold Model
… extensively with applications that include viral marketing, recommendations, and feed ranking. The optimization problem, first formulated by Kempe, Kleinberg and Tardos, is known to be NP-hard. Thus, several heuristics have been proposed to solve this problem. This thesis studies the problem …
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Making diffusion work for you: Classification sans text, finding culprits and filling missing values
… like epidemiology, news and protest detection, viral marketing and it can also be used to reduce sampling errors in graphs.
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The effect of marketing strategies on firm performance: a study of furniture manufacturing SMEs in Johor Malaysia
Marketing strategies are critical to improve the performance of any small and medium-sized business in the world. The purpose of this study is to investigate the importance of marketing strategies for small and medium-sized enterprises in Johor, Malaysia, by focusing on the impact of different …
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Empathetic marketing
Social media plays a large role in marketing strategy for transmitting and exchanging information between companies and consumers. Even for a traditional industry such as banking, social media has become an important and necessary tool for the marketing process. Although regulators have created …
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Brand video virality: The role of audio, visual and plot characteristics
… research in the fields of Multimedia, Internet Marketing, Business Management and Information Systems, this research is set out to explore how video content characteristics affect brand video virality. In this way, this research attempts to address a well-documented gap in existing research on …
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Discovering Heterogeneous Causal Effects in Relational Data
… policies custom to relational domains such as viral marketing strategies, risk reduction interventions for infectious diseases, and awareness campaigns for vulnerable groups in social networks. The main objective of this thesis is to develop a framework for expressive causal modeling, sound …
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Impact of eWOM Source Characteristics on The Purchasing Intention.
… relationships with customers through e-mail marketing strategies that incorporate eWOM. Negative eWOM is more credible but less directly useful to marketers. Nevertheless, it is important for marketers to realise the significance of managing dissatisfaction and to harness the power of …
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Determining influence in social networks using Social Capital
… a wide variety of applications from sales and marketing to public health and policies. Most of the existing methods for identifying influencers use the process of information diffusion to discover the nodes (people) with the maximum expected information spread. In this work we have developed a …
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Analysing the Adoption of awesome South Africa mobile travel application as a marketing strategy
Mobile Marketing is a critical marketing strategy and a foundation of competitive advantage for small to medium enterprises in the tourism and hospitality industry in South Africa. While many studies focus on mobile marketing, this study focuses on the adoption of mobile marketing innovations by …