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Showing 1 to 2 of 2 for “"Vernacular voices"”.
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Engaging Vernacular Voices: Exploring Online Public Spheres of Discourse for Everyday Citizens
… communicators has muffled the sound of vernacular voices, it would be a mistake to assume that conversations of everyday citizens are not taking place. Vernacular voices are simply operating under the radar.</p><p> The media domination and professionalization of public discourse has …
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Enhancing Publicity and Promotion: Applying Gerard Hauser's Theory of Reticulate Public Spheres to Encourage Discourse for Integrated Marketing Communication (IMC)
Integrated Marketing Communication (IMC), or the unification of advertising, public relations (PR) and marketing functions, is a widely utilized method for publicizing and promoting products and services in today's market. Although IMC has moved to the forefront by replacing traditional marketing …