Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
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Showing 1 to 2 of 2 for “"Verbraucherverhalten"”.
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Three Essays on Understanding Mobile Consumer Behavior: Business Models, Perceptions, and Features
For about a decade, consumers have been carrying the Internet in their pockets. The rapid penetration of modern smartphones has meant that more than two-thirds of the people in the West can access and use online resources, anytime and anywhere. Consumers also can communicate and share their …
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Wirkungen von electronic-Word-of-Mouth-Empfehlungen bei misstrauischen Rezipienten : eine empirische Untersuchung unter Betrachtung der Empfehlungskongruenz sowie der Botschaftsargumentation
This research investigates effects of suspicion of ulterior motives in the context of electronic word-of-mouth communication. In particular, it is examined how two recommendation characteristics, recommendation congruity and message sidedness, affect consumers' motive attributions, their attitudes …