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Showing 1 to 1 of 1 for “"Verbal Smell Reference"”.
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Does that Sound Smell Good? An Experimental Investigation into the use of Verbal Smell References and Cooking Sounds in Radio Advertisements
… the purpose of this study is to explore how verbal smell references (e.g. "You can almost smell the smoky and delicious aroma of your steak grilling to perfection" stated in the ad) and congruent cooking sounds (e.g. sizzling sounds for a steakhouse) in radio food advertisements impact …