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Showing 1 to 1 of 1 for “"Venta automotriz innovadora"”.
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Exploring the future of sustainable pioneering automotive retail formats: How to map automotive retail customer segments to today's and future retail formats?
… de una transformación profunda en el sector automotriz premium, esta tesis analiza qué formatos físicos de venta minorista se adaptan con mayor eficacia a los comportamientos cambiantes de los consumidores y cuáles son preferidos por cuatro tipos de buyer persona (humanista, metódico, …