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Showing 1 to 1 of 1 for “"Variety seeking behaviour"”.

  1. Customer relationship management (CRM) of hotels in the context of variety-seeking behaviour (VSB)

    Udunuwara, MadukaEdith Cowan University, Research Online, Perth, Western Australia2015

    … customer relationship management (CRM) and variety-seeking behaviour (VSB), which are paradoxical constructs due to their contradictory intentions. While organisations implement various customer relationship management practices with an intention of retaining customers and generating …

    edithcowan Repository record