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Showing 1 to 1 of 1 for “"Variance-based structural equation modelling (PLS-SEM)"”.
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The effects of cross-functional integration mechanisms and customer characteristics on the outcomes of new product development projects
… directly affect NPD outcomes. To this end, based upon the information processing perspective and resource dependence theory, we proposed a conceptual model and developed hypotheses of the relationships between cross-functional integration mechanisms, customer characteristics, and NPD …