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Showing 1 to 1 of 1 for “"Value-expressive influence"”.

  1. The Influence of Social Media Influencers (SMIs) on Consumer Decision Making: A Tourism and Hospitality Perspective

    Huang, XingyuTemple University. Libraries2023

    As an emerging group that wields its increasing influence through social media, social media influencers (SMIs) have continued to grow as a key component of firms’ digital marketing strategies. However, several aspects of SMIs merit attention: their personal characteristics, content features, and …

    temple Repository record